Amazon online shopping lowest price7/3/2023 ![]() What's especially frustrating is that shoppers routinely see that prices for many items are higher if they qualify for free two-day delivery via Amazon Prime, which costs $99 per year. Many of the 400+ comments that followed were in agreement that Amazon's prices aren't as cheap as they used to be. Why, then, does it seem that more and more consumers are grumbling that Amazon's prices aren't that cheap lately? In a thread on Reddit posted this week that's gathering a lot of attention, the initial commenter griped about Amazon's "pricing getting a little ridiculous," explaining, "Most of the stuff I'm trying to buy, from clothes to food, is way overpriced, sometimes marked up 100%." The advent of "showrooming"-in which shoppers scoped out merchandise in stores, then whipped out smartphones to see how much they'd save by purchasing it at Amazon-hammered home the idea that saving money was the biggest reason to do business with the world's largest e-retailer. ![]() The Jeff Bezos aphorism "Your margin is my opportunity" became the unofficial Amazon mantra, and the world's biggest e-retailer competed ruthlessly on price. In lieu of profits on book sales, the business plan was this: "After collecting data on millions of customers, Amazon could figure out how to sell everything else dirt cheap on the Internet."Īnd that's pretty much what Amazon did. It started in the mid-'90s with books "priced close to cost, in order to increase sales volume," as an in-depth New Yorker story about the company put it. ![]() First and foremost in its rise to the top of retail, Amazon grabbed the attention of consumers simply by undercutting the competition on price.
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